Value Partners is a Rome-based management and IT consultancy group. As part of their 2010 Corporate Social Responsibility programme they decided to organise an event to raise funds for the One to One Children's Fund. In the build-up to the 2010 World Cup in South Africa the One to One Children's Fund are running several initiatives, including a one year HIV prevention pilot programme in Rustenburg - a 2010 World Cup venue. To raise much needed funds for this cause, and embracing World Cup fever, Value Partners is staging a 6-a-side football tournament at West Ham United's Upton Park. The event takes place on 9th June - two days before the World Cup itself kicks off in South Africa.