The harmonious balance of elements set in stationery and corporate communications, was then filtered across to the website. As a take-over and rename, UltraMotive inherited the history of Menard, which included the contents of an extensive existing website and a vast number of case studies which firstly needed to be recorded and catalogued before being implemented in the new styling. The site makes full use of the silver and orange corporate colours, creating steely, technical black and white imagery and subtle body-work curves which act as backgrounds. With added details, such as the comprehensive timeline, the site is a full and complete picture of the innovative corporation.