The logotype for the brand marque is formed of two distinct yet unified halves each with an individually crafted typeface - ‘Ultra’ being formed from clean, technical type, whilst  ‘Motive’ is more fluid to capture raw energy and passion. Orange and silver form the core colourways; orange representing optimism and spirit, silver to reflect solidity and engineering precision. We also incorporated a qualifying line of ‘21st Century Enterprise’ to further endorse their modern, exciting and forward-thinking approach. A series of literature outling the business and case studies were produced in both English and Russian, held inside an embossed media folder utilising the UltraMotive corporate orange to ensure distinction from the competition.