The combination of Ogier and Keypoint meant
TST could offer local Bahraini knowledge with international best practice. With this core thought
in mind, we embarked upon creation of a visual identity for the venture. Inspired by the word ‘Trust’, we set about developing a marque that would embody this. In a brand positioning exercise,
we began by mapping out the luxury arena in
which TST’s clients would operate, in particular
looking at the world of HNWI’s.

We presented the visual landscape of the luxury market, demonstrating that in the league of the super-rich, lifestyles centre around a level of luxury beyond the reach of most, which we named ‘Beyond Luxury’ - specially commissioned pieces, tailored
to exact specification. From this we recommended
the brand positioning for TST would need to deliver
a high level of finesse and sophistication.
The selected identity was inspired by a pearl,
highly suited to the luxury market. This symbol fitted perfectly with Bahrain since the country has a history as a former centre for the pearl trade. Using the pearl device, we contained the third letter of the word marque ‘T’ within the shell itself. Trust,
in both senses, forming the heart of the marque.