Any motor racing livery is now judged by how effective it is on TV, if a colour scheme does'nt
work on television then its not  doing the job in
getting both the Team and sponsors the recognition
they desire.

The original brief for the TF102's paint scheme called for a livery that would represent the global nature of the Toyota Formula 1 team based in Germany. The use of Toyota's corporate colours
was key together with the first major partner's colour, Panasonic blue. As red was already well established as a F1 team colour we knew that the design had to be radical and totally unexpected yet still be flexible enough to accommodate new team sponsors.

The final livery scheme features a series of
dramatic japanese calligraphic brush strokes drawn asymmetrically across the car. Black strokes were also used to disguise certain areas of the body work that had to remain unpainted black carbon fibre due to heat restrictions and weight issues.
Although Atsushi Narita's TF109 car has evolved significantly physically its livery concept remains
true to our 2002 debut scheme.

As the most visible and recognisable device in the programme, the Formula One car is central to the creation of a successful team identity and brand image. With that in place, we turned our attention
to the vast array of supporting vehicles, equipment
and print collateral.