Building on the visual narrative already developed throughout the other elements of The Ice Cream Union’s brand, we created a website that proudly displays The Ice Cream Union’s commitment of sharing true artisan ice cream with the world. The illustrations for a product this delicious had to be beautiful and humorous, whilst creating a harmonious balance with the text. The fresh colour palette reflects the ever increasing selection of the flavours available. Ice cream lovers around the world are invited to sign up online, and join the Union.