Due to the sheer number of applications of the brand, a substantial suite of Master Logos had to be created. From Pantone to embroidery, jpeg to eps, all 216 versions had to retain the dynamic motion of the Primary Brandmarque.
A comprehensive Guideline Document had to accompany the logo suite to ensure correct
implementation of the correct logo.
The logos often feature with country flags (Teams, Drivers and Locations so these were created using the same lozenge ‘surface layering’ as found in the multi-faceted Logo.
(Racetrack & Launch Images © DPPI)
The Master Marque for each series was created in equal, multiple formats. The Marque was designed to work in each application scenario.
An Event Logo was created for each race and supplied in positive and negative formats.
A proud Stéphane Ratel (Chairman of SRO) looks on at the Launch evening in Paris.
Flags for each Racing Team to be used on Car Number Panels and Pit-Boards.
Dual Brand Lock-up Devices for Manufacturers, Teams & Suppliers.