- Client Stéphane Ratel Organisation
- Industry Motorsport
- Region International
- Discipline Identity
The FIA GT1 World Championship Brand has to communicate on many levels. It has to encourage a growing fan-base, align with a multitude of sponsors and speak a single language on the world stage - all of which with a consistency that has to be simple to translate and understand.
The Brand Guidelines were rigorously tested across a large amount of ‘real-world’ applications together with wider scenarios to ensure that no matter where the brand was experienced, it was correct in it’s messaging and execution.
A specific Graphic Design Manual was also created for Team and Circuit use for their design departments to embrace and correctly apply this exciting new brand.
(Racetrack & Launch Images © DPPI)
A thorough pagination to cover every scenario in brand application. A simpler ‘Graphic Design Manual’ was also created for circuit management.
All aspects of the brand have to be ‘tested’ against the Guideline Rules before being released for circulation.
The two documents; Full Brand Guidelines (l) and Graphic Design Manual (r).
The Guideline Documents were distributed in PDF Format.
