Having been awarded world championship status by the FIA World Motor Sport Council, the new FIA GT1 World Championship needed to reflect it’s position on the international stage with a world class brand and identity. The series is a global platform that showcases the fastest, most desirable and intoxicating cars.

Interstate Associates were appointed to evaluate, research and design the new brand identity that captured the excitement of this new chapter in GT Racing.

As well as the FIA GT1 World Championship brand, Interstate created marques and guidelines for the FIA GT2 European Cup and FIA GT3 European Championships.