
- Client Solstice Real Foods
- Industry Retail
- Region Europe
- Discipline Identity
To communicate its bright, positive and appetizing proposition, we crafted an identity with a strong, confident sunny colour palette, in itself a reflection
of the name. A signature-style typeface reinforced
a sense of personability and the custom made
nature of the food.
Focussing on the details became a prominent feature within the subsequent brochure. We worked with photographer David Loftus, who was able
to capture mouth-watering images of the produce,
and the skill and dexterity behind the food preparation through interesting and intriguing photographic compositions. We used this photography full-bleed, supported with technical illustrations against a more muted colour palette.
The final piece had a purposely hand-crafted feel achieved by fine papers and specialist finishing techniques - to eloquently reflect the bespoke service offered by Solstice.
The solstice identity
Brochure cover and spreads
The Solstice identity on the side of a delivery van
