Distributed amongst the Bank’s Board of Directors, Shareholders, current and future clients, Seera’s dual language corporate brochure is often the first tangible brand asset to reach a wide audience. Using the ‘open book’ concept, the brochure is
an intelligent interpretation of the brand marque. Careful to balance aesthetics with assurance
and authority, the brochure provides a stylish introduction to the Bank and its investments. Copywriting was undertaken in-house, drawing
upon our experience of the Middle-Eastern financial sector and the principles of Shari’a Banking.

With photography also managed by Interstate, art-direction and shooting took place on location
in Bahrain and at the Bank’s headquarters.

The highly finished piece with embossed covers, french folds and other innovative print techniques ensures the brochure is distinctive, engaging
and tactile.