W12 is a new corporate membership club at Loftus Road Stadium named after QPR's famous London postcode. Both seasonal and matchday passes were produced, differentiated by blue and silver silk lanyards and subtle typographic colouring. Integral to the design is a photograph of QPR's 1967 League Cup winning team, another reference to the club's heritage. The season passes were presented to members in an embossed pillow pack and personal information was displayed on the reverse of the pass.