•  

The existing signage at Loftus Road Stadium was in a state of disrepair and most of the information displayed was out of date. We were asked to design a comprehensive wayfinding system to cover both the external approach and internal facilities. We stripped back all the existing signage to reveal a blank canvas and developed a logical, clear hierarchy to display the information. Our audit of the site revealed the amount of signs required was less than previously displayed if the information was condensed and re-ordered in a more concise and logical manner.

Sign layouts for stadium entry turnstiles and seating areas

Pitchside safety signs and concourse toilet signs featuring icons in the famous QPR stripes

The new stadium map features a colour-coded seating area zoning system