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Part of Flavio Briatore's new vision for QPR was
to create a 'boutique football club' unlike anything currently in existence in English football.
This included the creation of C-Club, a new and exclusive matchday hospitality area within Loftus Road Stadium. Limited to 100 members, benefits include luxury seating and access to a private lounge and Cipriani restaurant.

Taking inspiration from the much coveted Formula One passes, the 2008-09 season pass had to
reflect the brand's unique and exclusive position. Hand crafted from transparent acrylic and anodized aluminium, treatments such as laser etching,
screen printing and a hologram added to the
multi-layered effect.

Construction diagrams detailing the finishes applied to each layer and a 3D rendered visual of the pass.

Detailed shots of the layered pass, embroidered lanyard and the QPR crest hologram.

Each member received their pass in a bespoke presentation box containing a shaped foam insert to ensure the pass arrived in immaculate condition.

The launch of the C-Club featured in hello! magazine, the boutique brand has arrived