In January 2007 Formula One racing supremos Bernie Ecclestone and Flavio Briatore, together with steel billionaire Lahksmi Mittal, purchased Queens Park Rangers football club.

Their investment saved the cash-strapped West London club from almost certain bankruptcy and gave supporters optimism of a bright future and a realistic possibility of Premier League football returning to Loftus Road.

Interstate Associates were initially invited to redesign the stadium signage system and VIP hospitallity passes. These projects led to us helping define the new QPR brand and designing collateral for community initiatives and partner branding.