To introduce this new brand and identity to Amwaj Islands, Interstate created a set of Brand Maps. Linking in to the theme of exploration and discovery, this set of two intricate, fold-up maps, encased in hardback casing. They covered all aspects of the brand; marque construction, clear-spacing, colourways, typefaces and the use of supergraphics in application. With an accompanying frost-effect printed CD containing digital copies of all the elements, the slip-cased and varnished Brand Maps were an on-brand introduction to this exciting new identity.