As a consequence of this duality, our approach
was to develop a concept that worked on a number
of levels. Using the core premise that the fragrance was essentially bourne from a fashion house,
we decided to create an exterior facade to the packaging that would reflect this. Using a simple white canvas background, we integrated the Oasis clothing label on to the box as a definitive symbol
of quality and authenticity. The label itself had a realistic and textural feel achieved by embossing
the print to give the impression that the label had just been stitched on. When opened, a high glossy pink interior revealed itself as a feminine, cheeky, unexpected contrast to the understated outer shell.