The colour values from the ‘Artful Code’ was applied to the web to bring a stronger sense of seasonality through the visual colour palette, reinforcing a message that Natoora are a fresh, appetizing and inviting online grocer. An image reference library was created, and for each season the web is updated with a new colour scheme and photography to compliment the range of fresh produce.

‘The Source’ – a seasonal e-newsletter -was produced based around the idea of provenance, the fact that Natoora are so concerned with where the produce comes from (in order to get the best). The name suggests the importance of enjoying food and getting the right ingredients - at the source.