Natoora’s brand proposition focusses more on superior quality goods and exceptional product knowledge - knowing food inside out. From this we developed Natoora a distinct USP as: ‘Accomplished and passionate food experts’. Following research and mapping of the brand coordinates we were able to create distinct options for the proposed brand identity.

The ‘Artful Code’ identity we designed composes of a bold, playful yet professional marque device formed from abstracts of the letters from the word Natoora. Four versions of the brand marque are provided with slightly different colours to reflect the different seasons.

As part of the identity we also designed a series of collectable recipe cards to be delivered with each order, along with ‘Seasonal Picks’ leaflets detailing the freshest weekly produce. The project was completed with a set of brand guidelines to streamline the production of future brand collateral.