Natoora is a premium online grocer specialising in high quality produce sourced from Britain, France and Italy. The philosophy of the brand centres around the joy of food and a passion for produce.

Natoora’s original identity was not delivering a sense of quality of their produce or its seasonality. Equally the website was not distinguishing them from mainstream grocers or supermarkets. As the popularity of online shopping has proliferated in recent years due to a desire for the convenience of home deliveries, it was increasingly important that Natoora set itself apart. For this reason they invited Interstate to review their existing brand and create a new brand identity and website to better communicate their passion and experience for fresh, seasonal foods.