A break-away from Hearken Legal, Siobhan Kinsella and Richard Ziegler have partnered up to become an agile and reputable company. Both well known names in their individual fields of in-house and private practice (respectively), Kinsella & Ziegler needed a new brand and identity to continue to gain market awareness under their new guise.

Wishing to appear a fresh and vibrant player in the field, we worked together to create an identity that would appeal to both sides of the K&Z target audience: the traditional Private Practice client and the more contemporary side of In-House. The resulting marque and zesty supporting graphics are a perfect balance of the two.

The comprehensive website introduces the new team and identity, setting a professional but approachable tone through the simple use of bold typography and colour. Stay tuned for the printed business stationery coming soon.

Kinsella & Ziegler logotype and identity application for web.

The brand questionnaire answered by the client, informed the brand positioning and value creation, which led to identity concepts.

Concept sketches based on thoughts regarding symbiosis, pairs, 2 sides of the same coin and pure partnership.

Initial concept presentation with identity applications through a range of collateral.

The final identity, a combination of elements tweaked by Rob Clarke, and the chosen stripe, work together to create a classic brand with a fresh, modern twist. The sense of both Kinsella & Ziegler’s professionalism and fun is perfectly summed up through the use of bright contemporary
colours and a striking and intelligent logotype. The identity stands Kinsella & Ziegler head and shoulders above their contemporaries.