Interstate focused on the main aspect of the group's methodology to create a powerful, yet personable, corporate identity, entirely appropriate for the Juice team. The design was developed to fit all print collateral and digital media. Evolved further, the ‘u & i’ element combines with a series of witty dynamic and positive strap lines; ‘U&I’ could go far, ‘U&I’ keep things moving, ‘U&I’ make a great team.