
- Client Group Lotus plc
- Industry Motorsport, Luxury Sector, Automotive
- Region International
- Discipline Physical
At the heart of the Exos Experience is the Lotus 125. To all intents and purposes a contemporary Formula 1 car with a Cosworth V8 'detuned' to 640hp for durability and a chassis widened for 'comfort'. And whilst the common thinking was that the car should arrive in California in Lotus' traditional racing colours of green and yellow we thought differently. Having had the Exosphere concept approved by the CEO, it was vital that every aspect of the launch resonated with the same message - and equally important - did not confuse new customers with an age-old message. The T125 was an all new concept and should not borrow from the past.
The treatment applied to the Type 125 evokes the dynamic colour changes that occur at the outer atmosphere and therefore characterise the Exos concept. The dynamic and modern finish was complimented with extremely discrete graphics in order to achieve the appropriate level of exclusivity and style for this new Lotus product.
Although British Racing Green and yellow were deemed to be used on the initial livery, the Exos concept was considered more relevant for the global reveal.
The image that inspired the car's identity.
Care was taken to replicate the richness of colour found in our research of the Earth’s Exosphere
The T125 being prepared prior to spraying
Paint specialists were called in to help with the mixing of the paints used to create the bespoke colourway
Pre Pebble Beach studio session - beauty or beast?
The Lotus 125 centre-stage at the Monterey Jet Center in California
