Lotus had long planned to announce the Exos concept in California at the annual Concours d'Elegance gathering between Monterey and Carmel in Pebble Beach - probably the greatest concentration of automotive treasures and wealth anywhere on earth.

With the Lotus 125 the centre of attention on the concept lawn, the concept required more detail and substance to attract the interest or propspective customers. Matching quality and expectation with the target audience whilst not excluding the broad base of Lotus customers was critical and thus two brochures were prepared for the West Coast events.

On, a large format, limited editon prospectus inviting a few interested parties to look further and the other, a condensed version aimed at the curious and passionate Lotus enthusiast. Both relied on the same design philiosophy and technics and seemed to thrill people in California, Chicago, Bahrain and Europe.

Where to start? Even

Our initial pagination and visuals gave us direction in messaging and styling. The above images were used for visual purposes only and are copyrighted to their respective owners.

On press, we saw the whole story of Lotus past, present and future begin to take shape.

640hp courtesy of a Cosworth V8 - just like the old days.

Chapman was famous for his inventive approach. The physical exertion is clear for all to see.

Foiling, varnishes and metallic inks were used throughout to amplify the bespoke, quality feel of the book.

The Lotus Exos prospectus conveyed quality and innovative packaging on every level - even if Chapman might have preferred it a little lighter.