In most instances the Flagship website would be the first port of call for prospective recruits, as well as industry professionals recently introduced to the new venture. For these reasons the website had to responsibly convey the values and integrity of the new luxury brand while at the same time clearly displaying top level information for the wide and varied audience. The new identity sits proudly at the top of the white screens which feature a clean and concise horizontal navigation, under which content focused sections are ordered. Carefully considered photography is used throughout the site in a layout that is in harmony with the identity and prestigious Royal Navy endorsement.