Modern technology with a simple process.

DonorPhone is a fully automated interactive voice response system, designed specifically for use within the charity sector. Interstate were commissioned to create and develop an over-arching brand to house the DonorPhone product alongside the other affiliated DonorPhone technologies. The brief was encapsulated in one sentence: “We need to be big, simple and honest. With a dash of inspiration.” With this in mind, Interstate created ‘DonorTechnologies’ to reposition the brand to sit alongside and compete with other modern telecommunications companies. The main point of difference that DonorTechnologies and it’s products offer is it’s targeted focus in the charity sector.

The essence of the brand’s new communication collateral needed to engage and inspire this audience with an uncomplicated message that is easy to understand and embodies an approachable tone of voice.