To celebrate the launch of the new David Loftus website, printed mailers were designed and sent out to clients, associates and friends. Extending the graphic language across all pieces of communication, the supergraphic pixel spectrum features, but graphically takes on both colour and photographic content. Emotive and descriptive words detailing the subject matter of each image have been grouped and coloured in accordance to their relation in the colour spectrum. The use of a blind embossing technique for the wordmarque and launch party date allows the marque sit discreetly so that David's photography becomes the main focus.

Once unfolded, the mailers become collectable posters featuring an image of a crab inside, [as the launch party was held on a boat] stunningly composed and detailed, in hues of white, grey and nude.