- Client Bahrain Mumtalakat Holding Company
- Industry Government
- Region International
- Discipline Branding, Identity, Print
On winning the international pitch to rebrand the Bahrain Mumtalakat Holding Company, Bahrain's sovereign wealth fund in 2009, Interstate has worked closely with the organisation to deliver an elegant and strong corporate brand for Mumtalakat. A brand that will support their growth and investment strategy both in the short and long term.
Throughout the branding process it was important to create a set of effective corporate values and a company spirit that could help them both achieve their vision and maintain a strong sense of purpose and direction internally as well as a focus for their recruitment programme. Alongside the brand strategy, a brand identity developed that captured the professional and considered side of Mumtalakat with their ambitions for growth.
Defining Mumtalakat’s position through comparable organisations in other countries. Each SWF is measured on the Linaburg-Madwell Transparency Index, a scale that has been developed using Norges Bank as it’s benchmark. Mumtalakat are currently ranked 07 out of 10.
Using existing brand collateral, beginning to distil Mumtalakat’s brand personality. This becomes important for communicational tone both internally and externally as well as for choosing basic brand elements such as colour palette and typeface.
In defining the personality of Mumtalakat, it was essential to establish the vision, mission, corporate values and all other brand elements as a base upon which to later build the brand.
Mumtalakat identity application: Stationery Range.
Mumtalakat identity application: Interim Corporate Booklet.
Mumtalakat identity application: General & Investment Specific Advertising.
