AutoXP required an online presence to profile the company's USP while at the same time retaining their discrete external profile. Bold messages outlining the AutoXP service, together with customer feedback are displayed in the blue colour palette reversed out of subtle screens over a black background. Each section is framed with a tight crop of the multi-layered marque containing subject specific photography. The website also features the online adaptation of the identity with a delicate tint of blue passing through the individual layers of the marque.