This company was acquired by a group of private investors from pre-pack administration in 2008 and carried an of-the-shelf company name. As a provider of integrated support services to the automotive industry its primary focus is the proactive placement and demonstration of fleet cars and intentionally maintains a very discrete external profile. Their expertise covers all aspects of automotive fleet management with an ultimate aim of ensuring the journey from manufacturer to driver, via fleet management, is as smooth and effective as possible.

The shareholder's reputation as leaders in their field with over two decades experience, together with a shared automobile passion and attention to detail form the values and drive of the new business. This professionalism had to be appropriately conveyed through a new identity and supporting collateral. Interstate were appointed to create this identity to officially launch the company at the Vienna Motor Show.