The ‘Symphony of Arcs’ theme formed the basis for the annual report graphic style, using the spaces between the arcs to contain imagery of the Bank’s portfolio businesses, to hold core statements, or used as a keyline to illustrate graphs and charts.
The key to the success of this report is its ability to communicate details of the Bank’s investments and statistical data in an informative and engaging way, without being a ‘dry’ read. Commencing with details of the new brand identity across a double page spread, the reader is immediately required to take note. The incorporation of the arc device brings a calm simplicity and sense of order. Financial information is easy to navigate directly to, via clearly visible colour-coded pages.