Al Riwaq translates as ‘Gateway’ in Arabic and the gallery’s vision to promote creativity and art value became key in creating their new identity concept.

The new dual-language identity uses a well known gallery device - the frame - as a symbol of the physical space. The marque also needed to be flexible enough to allow for sub-brands to appear within the space. The new dual-language identity and website were the first in a number of exciting changes that will see Al Riwaq reinforce their status as a leading establishment in Bahrain’s art and cultural scene.