Maalem Holding is a newly established institutional investor in the Arabian Gulf. It has a modern business model that involves building and partnering businesses for long term value creation and the wider benefits they can bring to the local community and society. Maalem is a young, dynamic business that brings together some of the region’s most prestigious and knowledgeable stakeholders and Maalem intends to leverage its network and intelligent management style to initiate pan-Arabian businesses that make a difference.

Interstate was appointed to develop a brand framework, positioning and identity that represents a collection of the brightest minds in the industry. As the human talent was core to the success of Maalem, this became the fulcrum of the creative.