"We’re branding the Motherland."

Our experience and research established that branding RussianLand - Russia’s leading real estate developer - was no simple commercial task. Russia is dear to the hearts of the people in a way we may find hard to understand. The brand would need to reflect this extraordinary sense of pride.

With a ‘time zones’ concept we got to the heart of Russia in a way that showed
off its stature without interfering with any national iconography.